Updated: Nov 20
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If you're in the content creation or blogging space then you've probably heard comments like this repeatedly.
"No serious blogger uses a website builder like Wix."
"OMG you don't use WordPress! Your site will never be successful"
"You should switch so that you don't get left behind."
I get it. We are obsessed with optimization, with having the absolute "best," and that extends to the tools and apps we use for content creation and for business.
I hate to break it to you, "best" is subjective. Yes, even when it comes to website builders and content management systems. For me, as a busy business owner doing a little bit of everything solo, Wix has been the perfect choice to build and maintain my site. And my website is the core of my business, home to my subscription community, newsletter, and more.
So wait, why does Wix work for me and why might it also work for you?
Keep reading below for my take on why Wix is not only great for my business, but just might work for you as well!
Let's Talk Wix - 5 Reasons This Easy-To-Use Website Builder Is My Choice
Before we get into why I use Wix, let's dig into the platform. What is Wix and how much does it cost?
What Is Wix?
Wix is an all-in-one website builder and web host. Using Wix you can design a website, purchase and manage a custom domain, sell digital products, manage an email newsletter, and more.
How Much Does Wix Cost?
Wix offers the ability to build a website for free, with limitations. For business owners and creators, a free plan likely won't cut it and a paid subscription will be necessary. Wix's paid pricing plans range from $16 to $59 per month, with a host of apps (some free, some come with an additional fee). Check out tech.co for a thorough breakdown on Wix pricing and value.
Why Did I Initially Choose Wix?
I opted for Wix when I was looking to build a website as it was repeatedly recommended as easy to use and I read numerous articles naming it the best choice for businesses (though WordPress is typically named best for bloggers). At the time I wasn't even sure I wanted to or would turn Feed The Malik into a business, but I wanted the option in the future. I wanted a website that had the features to make that work and wouldn't take up a huge chunk of my time to manage as I balanced competing priorities.
Today, years later, I still use Wix. The Black-owned business directory I created that went viral in 2020? I built it on my Wix website. The numerous pages that have ranked number one on Google (despite me not knowing or thinking much about SEO at the time)? Pages on my Wix website. The various site redesigns I've done over the years as my work and preferences have evolved? All done through Wix.
Check out my top five reasons for sticking with Wix below!
5 Reasons Wix Works For My Business
1. Launch In A Day
Believe it or not, even though I'm now a full-time content creator, I didn't have much in the way of tech skills when I started out. I knew nothing about web design or content management systems, had never even heard of search engine optimization, and had never even edited a video before. I knew I wanted to write, create, and share more of that creation with others.
So I opted for Wix because I could easily pick a theme, add some photos, drag and drop to tweak, and get my website up in a day. I wanted to start writing and sharing, not fuss with making my site perfect. So I went for it!
2. Simple To Update Myself
That ease of use is largely why I remain with Wix. I can't count the number of times I've made a small tweak to my site to prep for an upcoming project, as my brand has shifted, or just because I saw something that inspired me to.
As a business owner, I truly believe the best website is one you can manage and update yourself. There may be times you want to hire an expert for a singular project that needs more time and attention. But for quick tweaks, responding to changes in your business or in life, the ability to do it yourself is priceless.
Don't get me wrong, depending on your level of skill this might mean WordPress or a more complex route works for you. If it does and you feel comfortable, go for it! Just don't let your idea of perfect or other people's advice stand in your way of launching. I can't tell you how many creators I know who never got their site off the ground or never launched their dream course because they got bogged down in the tech and couldn't move forward.
3. Email Marketing Is Built-In
I absolutely love it any time I can reduce the number of apps and programs I have to use. Wix comes with tools to capture emails and send out email marketing campaigns built in. Even with the free email marketing plan, you can send up to 5,000 emails per month and that limit goes up depending on which paid plan you subscribe to. I've never hit my limit and I have a healthy email list as well as a subscription community that I email regularly.
For those wondering how Wix's email features stack up: I've tried using third-party email marketing programs over the last few years as an experiment. I eventually converted back to sending all my email campaigns through Wix as I had the same open rate and deliverability rate using Wix.
4. Ability To Host My Subscription Community
Though I risked losing some subscribers in the transition, Wix offered a better experience for my subscription community. Payment processing fees were lower than the plan I was using on Patreon. In addition, it offers a number of features for pricing plans (what it calls a monthly subscription) including the ability to paywall blog posts, create a members-only group space, manage and host events for members, and more. The financial savings, greater control over my subscription, and easy integration with Wix's built-in email client all make it easier for me to manage my community on my own terms.
5. Training Materials, How-To's, And Customer Service
For those who really need to keep things simple and straightforward, aka me, Wix offers very clear training materials and guidance. Every single thing I've done with my site, from building a subscription space to redesigning the home page, I've completed by looking up the instructions in the help center. I simply find the relevant concept I'm looking for, follow the step-by-step directions, and it's done in minutes.
Beyond the pre-established training materials, the few times I've had issues with my site I've been able to contact the help desk and get a resolution quickly. In the instances where my issue can't be resolved over the phone, I've always received a quick and thorough follow-on reply via email.
So yes, for me Wix is an ideal business solution. It demands minimal technical knowledge, is easy to use and tweak, and has a host of features that just make sense for my work as an influencer, writer, and creator. Is it for everyone? Maybe not. But don't discount it without giving it a look first. The best tools are the ones you can easily wield to keep focusing on the core aspects of your business.
Got more questions about Wix? Drop them in the comments below!
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