Updated: Jul 2
Content creation is my full-time job. With a laptop, my phone, and a few other tools, I've grown an engaged following, had my photos published in print, and been featured in numerous major publications. And whether I do this work forever or just a little while, I do know one thing: I'd like the blogging, content creation, and influencer spaces to become more diverse and accessible.
To that end, I'm sharing every tool, app, source of knowledge, and resource that I have tried, tested, and found useful for Feed the Malik. I've been told to package this up and sell it as a course, to put it behind a paywall, or to charge a monthly fee for access to this information. But I'm opting not to do that, as I want to make the content creation space more inclusive and affordable however I can.
Some of these tools and resources are only applicable to those creating content on a phone, as I do not own a camera. Similarly, as a food blogger, a few of the listed accessories are most relevant for those working with food. However, most are helpful for digital content creators, bloggers, and business owners seeking to improve their digital presence.
*Some of the links below are affiliate links. I've marked affiliate links with an asterisk. However, all affiliate links are for the exact products that I use regularly for Feed the Malik.
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Blogger Knowledge Base: All The Tools I Use As A Full-Time Content Creator
TheMattieJames on Instagram: This full-time influencer based in Atlanta drops gems and hosts regular Instagram lives full of tips and tricks for those seeking to build a career as an influencer. Beyond influencer tips, Mattie often shares information that's relevant to all entrepreneurs who operate in the digital space including ways to optimize your Instagram, tips for making your online presence more professional, etc.
MissBeeBright on Twitter: Brittany's content on Twitter is also targeted towards influencers. However, similarly to Mattie James, you'll find invaluable information about how various social media platforms work, marketing tips, etc.
The Social Bamboo podcast: This podcast covers a variety of topics in social media marketing, with interviews and case studies that illustrate strategies for a variety of social media platforms.
The Food Blogger Pro podcast: Specifically for food bloggers, this is a great resource to learn from others' successes and failures in food blogging, ads, industry trends, and more.
Later: is a content scheduling tool for social media that also sends out regular email newsletters full of useful tips for those looking to boost their social media presence. They also have many free training tools that cover everything from leveraging new Instagram features to learning to use Tik Tok.
Success With Soul podcast: This is a great podcast to learn success strategies for online businesses and entrepreneurs in general through the stories of interesting and dynamic guests.
Apps and Digital Tools
*Wix: I use Wix to build and maintain my website and I also purchased my domain name through Wix. There are various competing platforms to design, build, and maintain a website and everyone has their own preference. Having used multiple services before, I chose Wix specifically for ease of use. Are there drawbacks? Yes. And yes, WordPress is far more customizable. However, if you're looking for something you can do yourself with little fuss, consider Wix. I know, this contradicts the advice of many. However, your content and its value, your mastery of SEO, and your ability to learn and utilize the various methods of driving traffic are going to determine how many people enjoy your site.
Adobe: I subscribe to the entire Adobe Creative Cloud Suite. It's about $50 a month for the all apps subscription and I can't stress enough how useful it is. I use Adobe Rush for quick video editing projects (and it was a relatively easy software to learn) and Premiere Pro and Lightroom regularly. Especially as video becomes more important for social media, mastering a video editing software like one of those offered by Adobe vital (in my view). In addition to making better quality videos than you could make using the native editing tools in social media apps, using a third-party service allows you to make one video and then export it in multiple formats and orientations. With minimal additional effort, you can quickly use that on multiple platforms without any pesky watermark issues which can depress your video reach.
Later: I use Later to schedule social media content for multiple platforms. There are great tools to help with hashtag strategy for Instagram, link in bio, post analytics, etc.
Presets from Parker Arrow: Learning to edit photos well takes a lot of time if you don't already have that skill set. And while you will get faster and more proficient at editing, Lightroom presets can professionalize your photos while you learn to do it manually. I typically get mine from Parker Arrow and use them in the Lightroom Mobile app on my phone to edit on the fly and save time.
*Canva: I started using Canva about six months ago. I initially tested it out using the standard 30-day free trial offer, started using it and loving it, and then upgraded to the paid version, Canva Pro. I like Canva as its easier to learn and use than other tools such as Illustrator and can do almost everything I need. From media kits to social media graphics and more, Canva likely has a template and tools to get to a finished product I'm happy with.
I take all of my photos and videos on my iPhone so these tools are designed to work in concert with that. I also tend to keep it very low-key for shooting, meaning I try not to accumulate a ton of props or supplies and keep it pretty minimal for content creation.
*Amazon Shop for Blogging Tools: My first and most affordable tools for blogging came from Amazon. Find the tripod I use for IG lives, the lights I use to shoot at home, and more in this storefront.
Overhead Pro: After using a $20 tripod for over two years, I've finally upgraded to a true overhead tripod for shooting with a smartphone, and what a difference! It was an investment at $209 but I use it almost every day and it has dramatically improved my video quality.